Roberto Higuera on camera during the Braseria interview setup
Foodbox presents Off Strip

Las Vegas, off the Strip

The Vegas you
have to drive to.

Cinematic stories about the chefs, kitchens, and neighborhood restaurants worth crossing town for.

Scroll to enter

Three ways in

  • For restaurants

    From screen to seat.

    Show diners what makes your restaurant special, then give them a clear way to book.

    See How Foodbox Works
  • For diners

    Find the places worth the drive.

    Twenty-four restaurants off the Strip, one film at a time. Every film ends with what to order.

    Watch Films
  • For brands

    Sponsor the season.

    One investment, twenty-four films, and your brand named on every one that follows.

    Season sponsorship
01

Film one · In production

Braseria

A French and Spanish brasserie on Paradise Road, run by a team that came up in Robuchon kitchens. See it before you go.

In production
Get the release
A Foodbox camera filming a chef as he plates a dish at Braseria
Off StripFilm 01
BraseriaIn production

Behind the camera

Four people. One kitchen. All of them on camera.

Sit-down interviews with the people who run Braseria, shot in the dining room before doors. This is how an Off Strip film gets made.

Chef Roberto Higuera laughing during his sit-down interview
Roberto HigueraThe chef, mid-laugh
Giulio seated for his interview with the Foodbox crew
GiulioThe floor
Justin on camera with the Foodbox crew
JustinThe bar
Joe answering questions in the Braseria dining room
JoeThe build
Justin working behind the Braseria bar
JustinBehind the bar
A Foodbox camera on the kitchen line at Braseria
The crewCameras on the line
The empty interview chair lit in the Braseria dining room
The chairBefore the first question

Inside Braseria

This is what service looks like.

Twelve images from inside the kitchen, the bar, and the room while it was running.

A Foodbox camera filming a chef at the Braseria kitchen pass during service
Cameras in the kitchen during service
The Braseria kitchen pass during service
The pass, mid-service
The Braseria dining room set before service
The dining room before service
A chef plating at the Braseria kitchen pass while a camera records service
Service keeps moving
The wood-fired Mibrasa oven in the Braseria kitchen
The Mibrasa. Wood fire, up to 900 degrees
Pans on the burners in the Braseria kitchen before service
Burners, before the first ticket
Chef Roberto Higuera pouring broth into bowls at the pass
Broth poured at the pass
Chef Roberto Higuera working the pass during service
Roberto at the pass
The glass wine cellar at Braseria
The cellar
Crystal chandeliers over the Braseria dining room
The dining room, lights up
The Braseria bar set before service
The bar, set
The Braseria marquee sign on Paradise Road
Paradise Road

Twenty-four restaurants worth the drive.

Every film is one restaurant, start to finish. Who built it, what they cook, and why people keep driving across town for it.

Season stories

What's coming.

One restaurant in production. Twenty-three to go.

The bar and dining room at Braseria in Las Vegas
01 / In production Follow the release ↗

Braseria

Las Vegas, Nevada

Off Strip film two. In selection. We're picking it now.
02 / In selectionKnow first ↗

Film two

We're picking it now

The places behind the films

Where to find them.

Every restaurant in the series has a page with its address, hours, and the dish worth ordering.

Explore the restaurants ↗
Lobster Thermidor photographed at Braseria
Braseria bar photographed for the first Off Strip story

The dish worth ordering

Start here.

Four plates from the first restaurant in the series. Every Off Strip film ends with what to order.

TasteOff Strip

Not open yet.

A membership built around the films. Members get an offer at the restaurants in the series.

Launch pricing is $149 per year or $14.99 per month. No founding discount and no complimentary period. Joining the launch list reserves your place. It does not start a charge.

Join the Launch List ↗

From the director

The best restaurant stories rarely begin in the dining room.

They begin behind the line. In the early prep. In the recipe someone carried across a border or through a family.

I grew up at my grandmother's kitchen table. Tomatoes and peppers from the garden out back, a mango tree behind that, fish that was in the water that morning. Fried chicken if I was lucky.

That's where we talked and got to know each other. That's where we learned what everyone was actually dealing with. That's what I look for in a restaurant now.

Ron Arceo Director and Producer, Foodbox

Restaurants and groups we have worked with

For restaurant owners

Give more diners a reason to book.

You built a great restaurant. Foodbox creates cinematic stories that show diners what makes it special and give them a clear way to book.

We find the story behind your food, your people, and the room you built. Then we bring it to life on film and give viewers a clear way to explore the restaurant, scan a QR code, or make a reservation.

Tracking helps you see what happens next.

How it works

  1. 01 Tell us about your restaurant.
    We listen before the cameras arrive.
  2. 02 We find and film the story.
    Foodbox captures what makes the restaurant worth choosing.
  3. 03 Viewers receive a clear next step.
    The film connects them to the restaurant and gives them a way to book.
See How Foodbox Works

Learn about the films, tracking, and next steps before scheduling a call.

SP / 01

For hospitality brands

Season sponsorship.

Foodbox works with a limited number of partners across restaurant groups, hospitality brands, suppliers, and culinary organizations. One investment, twenty-four films a season, and your brand named on every one that follows.

Participation begins with fit. Editorial control stays with Foodbox.

Brand Sponsor SERIES · LET’S TALK One-time investment. By application.
Book Call

New film alerts

Get the film first.

We'll take you inside the restaurant with a few short films before the release. The people, the kitchen, and what makes the place worth the drive. Then the film, the address, and what to order.

Join the film drop list ↗